MAGETAN "BEAUTY OF JAVA"
Being in Yosonegoro Stadium on Friday, October 12, 2012 to coincide with the anniversary of the Magetan to 337 Regent Magetan Drs. H. KRA Sumantri Adinagoro Noto, MM launching the brand as a tourist city, Magetan The Beauty of Java.
In the concept of marketing, brand identity plays an important role. Brand facilitate the socialization process, the formation of perceptions in the mind of the customer as well as an indicator of value. From here consumers easily recognize, remember and build perceptions and repurchase if satisfied will taste and quality. Brand 'Magetan: The Beauty of Java' will be used to promote and market Magetan as a tourist town.
Brand is expected to be a differentiating factor.
Brand is expected to inject a new spirit that will drive community participation and concern for the Government as a priority tourism development programs. As well as providing direction for the planning and execution of local marketing programs. BPPD East Java has encouraged local tourism potential to grow and become a popular destination.
Speaking of branding is not limited to any aspect of tourism. But also as a marketing tool area. Tourism is the entrance or entry point only. Furthermore we would like to market Magetan overall. The tourism sector, besides aiming to attract interest Magetan also that employers doing business in Magetan. In short tourists, traders, investors it should be.
Message behind the word 'Magetan The Beauty of Java is related positioning and differentiation strategies. We want Magetan a leading tourist destination in East Java and Java. Magetan will be raised as a showcase the beauty of the island of Java. When a domestic or a foreign tourist to enjoy the beauty of Java, Magetan's the place. The natural beauty, the cool mountain air, pemandahan fields stretching to make a miniature Magetan Java.
Magetan as an icon of beauty Java will expand the tourist market. Magetan previously only the regional tourist destination will experience a leap as the national level. Not just East Java, Central Java and Yogyakarta as target market, but covers all regions in Indonesia. MagetanThe Beauty of Java.
Could it happen? Build and develop key tourism on the cooperation of all parties. There should be a cohesive collaboration between government, community or social communities, and the private sector. In the world of tourism, there should be no ego ego sectoral and territorial. All must be synergy. Awareness needs to be built. We have to be a good host, treat guests well, and create an atmosphere or atmosphere. Magetan Make Java Beauty Showcase.
